A 60-day social media campaign designed to build awareness of TruGreen’s lawn care services. With the aim to reach a wider audience, this campaign establishes a vision and tone that contradicts the previously considered “boring” aspects of lawn care with the aim to drive user engagement across social platforms.

Oil on clay
15”x20”x1.5”
2023

Co-founded in 2021, Wax Charms is a candle company that embeds information and experiences of time into handmade beeswax candles. Each candle is considered a timeline of information that changes as the images and information melts. 

Wax Charms has been picked up by SSENSE, has been featured in i-D magazine, has collaborated with different brands including gimaguas, and has been featured on @Instagram’s feed. Sold entirely through instagram, Wax Charms’ commercial success is a testament to its guerrilla style branding and exciting campaign angle. 

Role: Co-CEO, co-founder, maker, designer

Interviewed for a feature on @instagram page. Caption: Embedded with internet images, charms, rhinestones and relief work, @waxcharms’ (Wax Charms) beeswax candles hold timelines of information that change as they melt.⁣
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Twin sisters @larakaradogan (Lara Karadogan) and @sofiakaradogan(Sofia Karadogan) started Wax Charms during college, and the company is now based in Brooklyn, New York.⁣
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Each detail of the 6-to-10-inch-tall candles is carefully considered. “We do not use molds, so even multiples of the same candle style are individually adorned. Every ribbon and bow is handmade out of wax, and every rhinestone is delicately placed,” says Sofia.⁣
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“Wax Charms records and preserves internet images that are otherwise immediately consumable, and the events each candle depicts changes as it burns,” says Lara. “I love seeing people collect multiples and build a family of personalities. We also make custom candles where people can send us the images they want, and I am grateful that I get to witness the moments people choose to enshrine and remember.”⁣