Marketing materials brought to life for the 2025 fall launch of the Apple Vision Pro Dual Knit Band. Worked with internal teams at Apple and AKQA to integrate product newness across retail and app store touchpoints. Aligned with creative directors, strategists, writers, and developers across project lifecycles. Learned to train eye with an excellent precision and pixel-perfect focus to elevate brand system at each step of the design process.
Role: Designer
Project type: Product launch
New product announcement emails following the launch of AirPods Pro 4 and AirPods Max in fall of 2024. For the marketting banners, I worked with the Marcom team on banner compositions to highlight new product colors and latest features from concept to production delivery. Learned the frameworks for HTML emails to be sent at a large-scale, and the hierarchy of visual elements necessary for simple yet direct communication to consumers.
Role: Designer
Project type: Product launch
A 60-day social media campaign designed to build awareness of TruGreen’s lawn care services. With the aim to reach a wider audience, this campaign establishes a vision and tone that contradicts the previously considered “boring” aspects of lawn care with the aim to drive user engagement across social platforms.
Role: Art Director
Project type: Social media campaign
Champions Evolve
Project type: Campaign
Wax Charms LLC
Cofounded in 2021, Wax Charms is a fashion brand offering candles as art objects. Through unique marketing and social media tactics, product was brought into stores, fashion collaborations, museum stores, and included in pop-ups in New York City, Brooklyn, Tokyo, Barcelona, Marfa, and London. Hand crafted out of beeswax, each candle embeds digital images and charms into a timeline of information that changes as it melts.
Wax Charms has been picked up by SSENSE, has been featured in i-D magazine, has collaborated with different brands including gimaguas, and has been featured on @Instagram’s feed. Sold entirely through instagram, Wax Charms’ commercial success is a testament to its guerrilla style branding and exciting campaign angle.
Role: Co-CEO, co-founder, maker, designer
Navigation System for Fundación Juan March Gallery
Project Type: Navigation system, social media
Made using Adobe After Effects, cardboard, string, paper
3’ x 7’ posters
Oil on clay
15”x20”x1.5”
2023
15”x20”x1.5”
2023
12”x11”x1”
2023
18”x12”x2”
2023
Photoshop, found images
36”x24”x2”
2023
40”x20”x2”
2022
Oil on clay
20”x20”x1”
2020
Oil on clay
30”x25”x2”
2020
Oil on clay
20”x15”x1”
2020
15”x8”x2”
2022
11”x8”x2”
2022
10”x12”x2”
2021
12”x11”x1”
2021
15”x15”x1”
2021
24”x45”x1”
2022
Contact
sofiakaradogan@gmail.com
6507047742
@sofiakaradogan
Resume
SOFIA KARADOGAN
EDUCATION
BFA in Painting (RISD)
BA in Modern Culture and Media (Brown)
Providence, RI
EXPERIENCE
Designed digital campaigns, product launches, web interfaces for global clients including sunnyvale tech giant, Microsoft, and Infosys
Collaborated cross-functionally with creative directors, strategists, writers, and developers from concept to launch
Contributed to and presented work in client pitches
AKQA - Graphic Design Intern | 2023
Wax Charms LLC - CoFounder, CEO, & Creative Director | 2021 - Present
Founded a fashion-forward independent brand that positions candles as collectible art objects
Developed original products, brand identity, packaging, and campaigns from concept to production
Secured retail placement and collaborations across NYC, Brooklyn, Tokyo, Barcelona, Marfa,
and London
Featured in i-D Magazine and @instagram page, and stocked by SSENSE, Walker Art Museum, Ballroom Marfa, and Gimaguas
Godfrey Dadich Partners | San Francisco, 2019
Graphic design intern
Fundación Juan March | Madrid, Spain 2019
Graphic design intern and gallery assitant
SKILLS
Brand identity, Figma, Adobe Creative Suite, Sketch, Keynote
Digital + Product
Web Design, App UI/UX, HTML email systems, visual systems
Concept + Leadership
Deck storytelling, cross-functional collaboration, concept development, pixel-perfectionism, fast learner, opennesS to feedback
Languages
English, Spanish, Turkish
RESIDENCIES
Artist in Residence
Can Serrat International Residency | Barcelona, Spain 2022
Artist in Residence