Design — Sofia Karadogan

Marketing materials brought to life for the 2025 fall launch of the Apple Vision Pro Dual Knit Band.
Worked with internal teams at Apple and AKQA to integrate product newness across retail and
app store touchpoints.

Role: Designer
Project type: Branding

New product announcement emails following the launch of AirPods Pro 4 and AirPods Max in fall of 2024. For the marketting banners, I worked with Marcom team to bring composition highliting colors
and latest features from concepting to production delivery.

Role: Designer
Project type: Branding

A 60-day social media campaign designed to build awareness of TruGreen’s lawn care services.
With the aim to reach a wider audience, this campaign establishes a vision and tone that
contradicts the previously considered “boring” aspects of lawn care with the aim to drive user engagement across social platforms.

Role: Art Director

Project type: social media campaign

Champions Evolve

The Champions Evolve campaign spotlights tennis icon Iga Świątek’s performance journey with a global DOOH designed for the Australian Open. Infosys supports businesses on their transformational journeys through the precise services they offer. Starting with the insight that the right rituals cultivates a mindset for constant improvement, this campaign fosters an evolution of progress by illustrating Świątek’s dedication through her practice rituals and showcasing her readiness for on-court challenges.

Role: Assisting Art Director, DOOH design
(layout and type)
Project type: campaign

Wax Charms LLC

Co-founded in 2021, Wax Charms is a candle company that embeds information and experiences of time into handmade beeswax candles. Each candle is considered a timeline of information that changes as the images and information melts.

Wax Charms has been picked up by SSENSE, has been featured in i-D magazine, has collaborated with different brands including gimaguas, and has been featured on @Instagram’s feed. Sold entirely through instagram, Wax Charms’ commercial success is a testament to its guerrilla style branding and exciting campaign angle.

Role: Co-CEO, co-founder, maker, designer

Navigation System for Fundación Juan March Gallery

Located in the heart of Madrid, Spain, the Fundación Juan March gallery is a cultural center dedicated to hosting live performances, debates, and lectures that are open to the public. The gallery has a public library, special collections archive, as well as Cortázar’s personal library. In order to compress all of these resources into a manual for visitors to access, a digital navigation system was designed to work on Instagram stories to simultaneously attain social engagement. This navigation system follows a simply line system that mirrors the gallery’s architecture, and allows visitors to tap between the stories to easily see what’s on view, and to freely explore the resources available on site and upcoming events.

Role: Designer
Project Type: Navigation system, social media

Patterns of Dialogue

Patterns of Dialogue is an experiential installation that traces the language overlaps between Spanish, Turkish and English. The soundtrack combines Spanish flamenco with Turkish recitative hymns in order to draw out cultural similarities that unite the cultures as patterns are revealed as it is experienced.

Videos shown: animation and installation view
Made using Adobe After Effects, cardboard,
string, and paper.

Type Tuesday Stories

Concept for Instagram stories that allows viewers to determine and relate to the personality of a letter and its typeface to encourage user engagement. Made as an intern at Godfrey Dadich Partners in San Francisco, CA.

Role: Concept and layout

Noche de San Juan at Fundación Juan March

The Noche de San Juan (summer solstice) is celebrated yearly at the Fundación Juan March with a night of performances open to the public. These seven feet tall posters adorn the gallery building and advertise the event to the public as people walk by. The circle is deliberately designed to tracks the height of the sun as it sets in according to the time of each event.

Role: Designer
3’ x 7’ posters

The Mark Magazine

Covers and table of contents system designed for the Mark Magazine built with a visual flexibility to adapt to the upcoming issue’s central content focus.

Role: Co-Editor-in-Chief