Sofía Karadoğan







Design
Painting
Wax Charms
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T
TruGreen Social Media Campaign
A 60-day social media campaign designed to build awareness of TruGreen’s lawn care services. With the aim to reach a wider audience, this campaign establishes a vision and tone that contradicts the previously considered “boring” aspects of lawn care with the aim to drive user engagement across social platforms.
Role: Art director
Project type: social media campaign

Champions Evolve.
The Champions Evolve campaign spotlights tennis icon Iga Świątek’s performance journey with a global DOOH designed for the Australian Open. Infosys supports businesses on their transformational journeys through the precise services they offer. Starting with the insight that the right rituals cultivates a mindset for constant improvement, this campaign fosters an evolution of progress by illustrating Świątek’s dedication through her practice rituals and showcasing her readiness for on-court challenges.
Role: Assisting Art Director, DOOH design (layout and type)
Project type: campaignNavigation System for Fundación Juan March Gallery
Located in the heart of Madrid, Spain, the Fundación Juan March gallery is a cultural center dedicated to hosting live performances, debates, and lectures that are open to the public. The gallery has a public library, special collections archive, as well as Cortázar’s personal library. In order to compress all of these resources into a manual for visitors to access, a digital navigation system was designed to work on Instagram stories to simultaneously attain social engagement. This navigation system follows a simply line system that mirrors the gallery’s architecture, and allows visitors to tap between the stories to easily see what’s on view, and to freely explore the resources available on site and upcoming events.

Role: Designer
Project Type: Navigation system, social media

Patterns of Dialogue
Patterns of Dialogue is an experiential installation that traces the language overlaps between Spanish, Turkish and English. The soundtrack combines Spanish flamenco with Turkish recitative hymns in order to draw out cultural similarities that unite the cultures as patterns are revealed as it is experienced.
Videos shown: animation and installation view
Made using Adobe After Effects, cardboard, string, and paper.  
Type Tuesday Stories 
Concept for Instagram stories that allows viewers to determine and relate to the personality of a letter and its typeface to encourage user engagement. Made as an intern at Godfrey Dadich Partners in San Francisco, CA.          
Role: concept and layoutNoche de San Juan at Fundación Juan March
The Noche de San Juan (summer solstice) is celebrated yearly at the Fundación Juan March with a night of performances open to the public. These seven feet tall posters adorn the gallery building and advertise the event to the public as people walk by. The circle is deliberately designed to tracks the height of the sun as it sets in according to the time of each event. 
Role: designer
3’ x 7’ postersThe Mark Magazine
Covers and table of contents system designed for the Mark Magazine built with a visual flexibility to adapt to the upcoming issue’s central content focus.  
Role: co-Editor-in-Chief